The Identity award is proudly sponsored by Become and recognises ingenious creation and/or use of brand identity across multiple mediums, adhering to a brief. Entrants are invited to submit logo designs, style guides and/or a ‘campaign’ where consistent and effective use of branding/theme across various mediums is displayed. Judging will consider concept and reason for design choices, representation of the brand in question, execution of the brief, power of communication in establishing/ pushing the brand and overall aesthetic appeal