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POAGS Identity

Studio: Juice Graphics

Client: POAGS

The brief was to create a corporate identity for POAGS, formerly P&O Automotive and General Stevedoring. The brand values of reliable solutions and trustworthy service and the characteristics of a sturdy, practical, earthy, strong and growing company were taken into consideration. The brand mark includes a bold logotype of the POAGS acronym with a confident, dynamic arrow, suggestive of both movement and destination. The visual identity system is comprehensive and includes print, corporate and marketing collateral, human resources and training materials, signage, vehicle livery and advertising and is supported by an extensive style guide.